I know this ad is old, but it never gets old for me. I love that women being “revolutionary” means appearing in front of a camera in plain, white underwear. Way to challenge the patriarchy. Along with this pathetic statement, is the inherent contradiction in the message: you’re perfect the way you are, so you need to buy our product to enhance that perfection. It’s not surprising then, that Dove’s “Campaign for Real Beauty” is hocking another body enhancement product: good-old self-tanner.
Just stands to reason that an ad that still relies on women hanging out in their unmentionables, plastered with fake and desperate smiles really isn’t real at all. Let me in front of the Dove cameraman after a long, razorless winter. I’ll end this society’s superficial obsession with ‘reality’ in a split second.